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Internet Traffic means nothing without the sales!
Search Engine Marketing (SEM) is the best way of getting your products and services seen by people who want to buy them.
Why do you need Search Engine Marketing
Almost 90% of all online purchases originate from search engine listings while 60% of searches begin with the purpose of an online purchase in mind. These are unique visitors, meaning they are unique to your business. By typing a search query, the consumer is telling you exactly what he or she is looking to buy. This makes conversion rates extremely high. And there are millions of searches every single day.
SEM - The Smartest Advertisement Solution
Think about this, you're spending money for flyers, postcards, brochures, TV and radio commercials, telemarketers, news ads and many other limited solutions. Why limited? Simple, no one promises you that the potential buyer will look at your news ad, won't change the tv channel or radio station as soon as your commercial comes on, and won't trash your flyer, brochure or any other disposal paper material that arrives in his/her mailbox.
But when you're spending your money on Internet Marketing, the potential buyer is already sitting on his computer, looking for what you sell. His Credit Card is in reach and all he looks for is the right seller, right price, and right website. Basically he is already in your store, and all you need to do now is focus on the merchandise and costumer service.
So in short, the more exposure you have in search engines, the better sales you'll make.
Organic Traffic vs Pay Per Click
To exploit this to the full, Pay-Per-Click (PPC) is simply not enough. PPC is a great way to start and maybe to support your organic SEM campaign, but using only PPC is like throwing away your money. Why? Because the moment you stop paying, is the moment you stop selling. When targeting organic traffic your traffic is steady, so even if you stop paying you won't lose sales right away. Your organic traffic will keep generate unique visitors and will decrease much slower than PPC. You must have good ranking in organic search and in order to do that you have to work hard. There are no shortcuts and no easy solutions. The only way is unique content and manual link submissions to high ranking websites. or 'pay for performance' search engine marketing allows you to bid for positions in search listings on specific keywords. Spending on search engine marketing in Europe has risen from zero four years ago to over €1 billion today. The challenge is to find the best means of managing this huge opportunity to deliver the most effective Return on Investment (ROI). This is where The Search Works can help.
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