Pay Per Click (PPC) is the best way of getting your website rank fast. You can do a PPC campaign yourself or hire a professional for it.
Why do you need Pay Per Click Marketing?
Almost 90% of all online purchases originate from search engine listings while 60% of searches begin with the purpose of an online purchase in mind. The competition is huge and only gets bigger. So if you're a new website you may want to use PPC campaign in order to start generating some traffic.
Do It Yourself, Or Hire a Professional ?
Even though it seems pretty easy to manage a PPC campaign, there is so much more into it. Think about it this way, it's like playing the stock market yourself, or hire a professional to buy stocks for you.
You need to understand that PPC is an art. It is not just a bidding war. You must keep in mind that you're competing with two separate entities: Your Competitors and Yourself.
Most people don't understand the bidding war. And while bidding they actually raising their own keyword value. So every time you bid more than your competitor, you're raising your budget and lowering your ROI.
Google understood that long time ago and this is one of the major reasons how it became an advertising monster. Google and other services like it know that when they let you participate in the bidding war you're doing all the work for them. Only a few of the many companies that offer PPC services understand this concept. The trick is to bid low and get the traffic. Everyone can bid high.
Our PPC Services
Our PPC services are designed to get you up and running fast, but still to keep your monthly spending low. We will make sure you only bid on keywords that generate sales, vs keywords that generate traffic. It is a huge difference between having visits, and having visits that generate sales, and one can only fully understand it once he experienced managing his own campaigns. PPC is a good solution to start with. It is also recommended to use in addition to SEM packages, but never instead. Ready why below.
PPC Services vs Organic Traffic
To exploit this to the full, Pay-Per-Click (PPC) is simply not enough. PPC is a great way to start and maybe to support your organic SEM campaign, but using only PPC is like throwing away your money. Why? Because the moment you stop paying, is the moment you stop selling. When targeting organic traffic your traffic is steady, so even if you stop paying you won't lose sales right away. Your organic traffic will keep generate unique visitors and will decrease much slower than PPC. You must have good ranking in organic search and in order to do that you have to work hard. There are no shortcuts and no easy solutions. The only way is unique content and manual link submissions to high ranking websites, or 'pay for performance' search engine marketing which allows you to bid for positions in search listings on specific keywords.
Spending on search engine marketing in Europe has risen from zero four years ago to over €1 billion today. The challenge is to find the best means of managing this huge opportunity to deliver the most effective Return on Investment (ROI). This is where The Search Works can help.
Contact us today to speak with a professional!
