There are many ways to drive traffic to your website: Pay Per Click Campaigns, Banner Advertising, Link Exchanged, etc. But nothing worth more than organic traffic!
What is Organic Traffic?
Organic Traffic is internet traffic that will increase monthly (depending on your website service). This traffic will not go away once you stop paying google, yahoo, bing or any other web ad click service.
Organic traffic is the hardest to get. Only top web companies can guarantee top page placement for premium keywords. And those companies charges big $$$$ for this service.
Why would you pay $3000-$8000 a month to get traffic when you can do it yourself with a simple PPC campaign? Well, the amount you will pay for PPC to get X amount of traffic is at least 10 times more than the amount you will end up paying for organic traffic.
Plus, the minute you stop paying for PCC, your traffic goes back to ZERO, and that is never the case while obtaining a steady organic traffic.
Organic Traffic Generate Sales!
You can easily research it yourself, by generating organic traffic you will generate much more sales than using PPC. Why? Simple, Organic Traffic is much more accurate. There is no bidding war. If you rank on first page today, you will be rank there tomorrow and the day after without the need to increase your bid or budget.
Organic Traffic States
Each click you spend money on worth at least 10 times more when generating via organic search. Think about it this way: You have a daily budget of $1 for the keyword "Shinny Stickers", your bid is $0.25 which means you will receive about 4 clicks for high bid, and probably 8 clicks for low bid during the day. Now if you're ranked on the first page with organic traffic you will receive probably between 50% - 75% of the total clicks that day, which is roughly about 100-300 clicks a day. Now lets say you paid for this package (Organic SEM) $1000 a month, then your return is:
200 clicks a day (average) x $0.25 (high bid PPC)= $50 a day x 30 days = $1500 a month.
That means you will need to pay about $1500 a month in PPC to generate as many clicks as organic traffic. But that's not all, the SEM package that you spent $1000 a month on is not only for one keyword, but to at least 6-10 major keywords and a few hundreds of less general words. So basically you paid in PPC $1500 for what you could have gotten with Organic Traffic $300.
Crucial facts you need to know:
- Once you stop using SEM services your traffic may decrease but never disappear.
- Google will show good results only after 3- 6 months of SEO service.
- .ORG, .INFO and .EDU will have faster results then .COM and .NET
- Buy domains for at least 3 years. Domains that have "same year expiration date" won't rank well.
