What is Email Marketing?
Email Marketing is a form of direct marketing which uses electronic mail to distribute your marketing messages. A good email list can grow your reader loyalty. Hearing your message repeatidly while providing good and relevant content reminds readers of your product value. And let's not forget that most people love to use email marketing because it is profitable.
Why Should You Use Email Marketing?
Here are a few basic reasons:
- Low Cost – Communicating via email is cost effective and much cheaper than direct mail.
- Speed – One click and rest assure your recipient most likely got your message.
- Personalized – You will know your buyer and be able to personalize your message to him. You can split people into smaller, more focused groups, and target them accordingly.
- Viral – It’s so easy for people to forward your message on to others, spreading your product further.
- Tracking – Everything from how many emails were opened, through to each individual link click can be tracked, meaning you can improve performance and ROI.
- Complimentary – Email, while an excellent tactic, does not replace your other marketing activities but compliments them extremely well. Combining multiple tactics can build very profitable marketing campaigns.
- Opt-In – Perhaps most important, the best email lists are always opt-in, meaning you have permission to contact the person. This permission is very powerful and should not be underestimated.
