Planning! Performance! Results!
If you fail to prepare, you are prepared to fail.' This old adage is as true as it has always been. So why is it so many presentations look as if they have been thrown together the night before on the executive jet? And the lack of preparation is often reflected in the share price later. Since your company has put so much work into producing results, it seems a real shame to let it all go to waste by presenting them poorly.
Most people use bullet points to present. They are easy to produce and change, but they are not very interesting for the audience. Dilbert sums it up well: 'PowerPoint Poisoning'. According to psychologist Albert Mehrabian, 55 percent of information conveyed in a presentation is visual, 38% is vocal and only 7 percent is text. The power of visual images is also backed up by research from UCLA showing that after three days bullet points have only a 10 percent message retention while visuals have 50 percent. A picture really is worth a thousand words.
When people do use visuals, it is often spreadsheets or complex charts. But with so much information on the screen it is hard to understand the point the speaker is trying to make. The spreadsheets are probably old news from the financial release anyway. A much better idea is to concentrate on the highlights and to use visual images to support the messages.
Above are just the tip of the iceberg one needs to know before approaching an investor. If you want to have a successful sale, you need to successfully prepare for it. Most sellers don't realize that sometimes you need a few months, or even a year before you can present your product to a serious investor. MoonQuake have sold businesses, domains, and company shares over the years and can help you do the same. Have a great idea or product but no one can find you? We can help!
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